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a strategic marketing research and advanced analytics boutique

What we do

We combine state-of-the-art marketing science with a practical perspective to provide you advanced analytic solutions that add practical, real-world insights to your research projects. Find out more…
We provide turn-key research solutions, such as defining and/or refining research objectives, designing custom-tailored research projects, state-of-the-art analytic methods, and presenting clear, actionable marketing insights. Find out more…

Web Analytics

We analyze your website data to determine what is working for you and what isn’t.

Volumetrics

We estimate first year sales for existing products, new products and even for new products in categories that don’t yet exist.

Packaging Research

We not only find the package design that will maximize sales, we understand why.

Market Structure/ Media Mix Modeling

We identify market/media drivers.

New Product Research

We determine product concept viability, key messaging strategies, primary market segments and competitive vulnerabilities and opportunities.

Pricing Optimization

We find the price point that maximizes your profits.

Customer Segmentation

We define customer groups that directly lead to new strategic action plans.

Brand Imagery Measurement

We identify what your brand stands for now and what it should stand for to optimize sales.