Sawtooth’s Conjoint Video Blog

Sawtooth Software, the leading provider of conjoint software worldwide, has just

created a very cute video that introduces the basic concepts of conjoint. If you

are unfamiliar with conjoint, I highly recommend this brief video as an excellent

and entertaining introduction to the basic ideas behind what is arguably the most

powerful technique in all of marketing research.

If you are an experienced conjoint user, as I am, I’m sure you will find the video

highly entertaining. It’s very well done and worth a few minutes of your time.

Bryan Orme, president of Sawtooth Software, has asked us to share this video with

as wide an audience as we can, so I’m posting it here.

 

 

To learn more about Sawtooth Software and the analytic software they offer, please

visit http://www.sawtoothsoftware.com.