The rapid growth of the Internet has opened dramatic new opportunities and transformed the research industry, but not without raising concerns on a number of ethical and technical issues. MACRO’s programmers attention to quality and ability to customn-tailor online elements ensure the highest quality online marketing research from design and field online surveys to data delivery and analysis. This presentation is a quick overview of MACRO online capabilities.
Recommended Reading
Getting the Most Bang From the Fewest Questions: A New Approach to Designing and Analyzing Conjoint Studies
Market Research on the Web: Guidelines for Success
Web-based Market Research: The Dawning of a New Age