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Choice-Based Conjoint (CBC) is a type of discrete choice model, in which users are shown an array of products with varying features and asked to select which product they would choose to buy. In order to try and capture true customer preferences the layout of CBC questionnaires is designed to mimic real world choices customers face, such as in-store displays, online product grids, etc.
An example of a potential CBC study layout:
You may see live demos of some of our capabilities here:
